10th February, Abu Dhabi:- After a extremely successful social media campaign for the Saudi-based Janadria Festival, Pyramedia was recognized by Twitter. Pyramedia was the media arm for Janadria, the world’s largest heritage festival in 2018 where they managed all the PR and social media. Twitter have published the Janadria Festival as a case study on their website.
Pyramedia utilized Twitter as the main social media platform to promote Janadria and engage with the target audience. There were 1.3 billion tweets worldwide and the Janadriahashtag trended in Saudi Arabia, the UAE and Egypt and there were 21 local and international social media influencers who helped with the trending effect. The Janadria campaign was aimed at people living in Saudi Arabia and the Gulf Co-operation Council (GCC) countries and was focused on the general public, businesses, and government entities.
Pyramedia worked diligently to ensure that the Twitter content reflected the extensive and diverse events, activities and exhibitors at the festival. To achieve this a highly qualified team of photographers, graphic designers, and editors worked together to develop fresh and inspiring photos, videos and captions to show the human aspect of Janadria.
Nashwa Al Ruwaini, CEO and Board Member of PyramediaGroup who supervised the project said, “I have always been a fan of Twitter and I really believe it is one of the best ways to disseminate a message and create awareness for any event or brand. We witnessed spectacular success and engagement on the Twitter accounts for Janadria which was reflected in the number of tweets as well as in the increase of the footfall to the festival and followers. We are always working on curating the most effective social media campaigns and we were proud to reach Twitter world trends with our campaigns.”
She also added that she highly recommends Twitter to everyone and is honoured to be acknowledged by Twitter and of being part of the Janadria festival.
Pyramedia, a media consulting and production company, is a market leader that offers a diversity of services such as Training, PR, Marketing, Event Management and Social Media alongside the media consulting and production arm. It has worked on a diverse portfolio of
social media accounts and is the owner of Abu Dhabi which is a news platform on social media that covers the capital of the UAE-Abu Dhabi.